You can significantly reduce the climate impact of every flight just by making better choices. And carbon is only half the story: contrails and other non-CO2 effects roughly double a flight’s warming. Understanding both gives you the full picture.

Your work directly shapes the flying behaviour of others. That is a superpower and a responsibility. Send the good kind of ripple: use your influence to make the lower-carbon option the appealing, normal choice, one booking at a time.

Talk about the climate impact of flying with your team, your colleagues, your boss, and your clients. Most travel professionals share these concerns. Very few are talking about them. Help break the silence.

Always check whether there is a more climate-friendly way to get there. Avoiding even one flight is one of the highest-impact actions available to us, and a train or ferry often makes for a richer travel experience anyway. This applies during the trip too: try to avoid internal flights where possible.

Fewer but longer trips produce lower per-day emissions and usually mean a better experience. Consider whether a minimum-length-of-stay policy could work for your organisation.

Just 6% of flights, the long-haul ones over 4,000 km, produce around half of aviation’s CO2. Distance is the single biggest driver of impact.