Airline Greenwashing Bingo

We’re buying new aircraft with lower emissions

Please don’t ask us how many more we are buying than we are retiring…

We don’t use the words ‘green’, ‘responsible’, or ‘sustainable’ in our advertising.

Only because we keep getting taken to court for misleading our customers.

We only use recycled coffee cups on board

Please ignore the mountains of other single use plastics on board.

We will reward you for buying carbon offsets – with extra air miles.

Yay! Now you can fly even more!

We plant trees.

But not the 100 billion mature trees, (per year!) necessary to offset aviation’s emissions.

Per passenger, our emissions are reducing.

But our total emissions are rising – the only number the planet actually cares about.

We serve you water in paper boxes and our pretzels are carbon-neutral.

Ignore the imported champagne and fois gras
we are offering up front.

We are investing in a project to make fuel out of poop.

Just don’t ask if the sh*t coming out of the back of the engine will be any cleaner.

We are flying on ‘sustainable’ aviation fuel.

Please don’t ask us how ‘sustainable’ this fuel actually is, or how much we use. (SAF production 2025 – 0.6%)

We are electrifying all our ground vehicles.

Try and ignore the fact that we aren’t actually on the ground right now.

We have added a ‘Green Tier’ to our frequent flyer programme.

Your good environmental choices will be rewarded – with even more air miles.

This airport is
carbon neutral.

Spoiler alert, this is just the building, the flights are not included.

We are investing
in research into hydrogen jet fuel.

We have no idea if that will ever become a realistic solution, but it sounds cool.

We have painted
green leaves on our airplanes.

It hasn’t made any difference to our fuel burn, but it sure looks pretty.

We got rid of our inflight magazines to save fuel.

Please ignore the shopping trolley full of alcohol and perfumes as it goes past.

We say we will be ‘Net Zero by 2050’.

This sounds good doesn’t it? Currently our carbon emissions are still rapidly increasing, but 2050 is ages away!



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